Insights are truths that businesses capitalise to continue creating first mover advantage.

Businesses know that insights are more valuable than information.
What really makes insights valuable is their inherent nature: extremely simple yet immensely impactful. Although insights are all around us, they only present themselves when we care to connect the dots with wisdom, intelligence and awareness.
SOCH believes that only a deep hunt for consumer insights, psychological insights, behavioural insights and market insights can deliver impactful return on investment and beyond.

The role of mentoring in business growth
How we see the role of mentors in business growth If teachers help you gain knowledge, If friends give you
Read more.
The reality behind why the 43%
Growing a family business in today’s changing socio-economic environment is really challenging, even baffling to certain extent.
Read more.
Creating the next wave of business growth
Established in 1958, HPY Group is a leading family business, manufacturer and exporter of colour pigment products with four vertically
Read more.
Achieving sustainable business performance in changing times
‘Sustainable’ and ‘Performance’ are two such words which add to the meaning of each other.
Read more.
The role of branding in business growth
Branding is one of the most important part of business strategy and also the least understood concept. Branding is often
Read more.
Ensuring the continuity of family business legacy
In 2011, Mr. Suresh Prasad and Mr. Kishor Prasad, the second generation owner of SSK Ayurveda Ltd. realised that to
Read more.

Imperatives to build generational business advantage and enduring family legacy

We believe, unlike other business formats, family businesses have within themselves, hidden sources of competitive advantage that they can leverage to create lasting and meaningful growth.

The Art of Continuous Alignment

Every business is prone to deviate from its path, but the importance lies in the ability of foundational units to re-align to what matters most for the business.

This video elaborates the impact of interplay between the four foundational units of a family business.

Redefining fortune for family business

Fortune for businesses is to a large extent about wealth and prosperity. But, when it comes to family business, fortune holds an entirely different meaning. What is then the true meaning of fortune for a family business?

If daily decisions define fate of the business, what invisibly shapes decisions?

Family Businesses take thousands of decisions every single day that are unconsciously shaped by family values. Conscious and consistent implementation of values based practices enable long-term business advantage.

What fuels exponential business growth generation after generation?

For a family business, ‘Growth’ is a composite term. To a large degree, growth in a family business is fueled by internal dynamics of harmony in the family that could result in two destiny-defining states; prosperity or prosperity with meaning.

The underlying true source of timeless business advantage

While most family businesses search for competitive advantage on the outside, few accomplished businesses have realised that real advantage lies in family harmony. Where should family businesses then invest to become market leaders?

An  unparalleled competitive edge for winning global advantage – Only with family businesses

Every family business strives to create a legacy that lasts for generations. If legacy is more than just wealth and goodwill, then what is the true meaning of legacy for a family business?

The non-negotiable mechanism to assure exponential growth

Decision making in a family business is a complex process. Most proactive businesses develop governance mechanisms to help implement decisions in a systematic and structured way. But, how will governance differ for a family business considering that intimate relationships are involved?